About Store Anonym
ANONYM is a sanctuary for craft, creativity, and conscious design. A concept store nestled in the cultural heart of Jubilee Hills, Hyderabad, since 2005. We are a tribute to India’s artisanal spirit, imagined through a contemporary lens. Our thoughtfully curated collection of clothing and accessories blends purpose with poetry. From timeless essentials to striking ceremonial pieces, each garment is crafted from exquisite textiles and elevated with intricate surfaces - brought to life with bold, modern elegance.
At ANONYM, we proudly collaborate with over 80 independent, homegrown labels that share a common love for Indian craftsmanship, conscious living, and soulful design. Every creation is deeply rooted in the artisan’s unique imprint, transforming garments into living stories woven with heritage, detail, and time. Here, simplicity is elevated, and fashion becomes a thoughtful journey - a celebration of your personal style.

"A concept store showcasing labels that
celebrate the brilliance of Indian textiles,
crafted for the conscious and contemporary.
Redefining simplicity as an art in
modern dressing.

Meet the founder
Vinita Passary, Founder and Curator, brings a discerning eye and an unwavering passion for craftsmanship to ANONYM. Guided by a refined sensibility and a deep appreciation for textiles and design, she redefines handcrafted luxury by bringing together exceptional homegrown talent from across India under one roof.
Her enduring love for Indian crafts inspired the birth of Translate - Ikat India in 2012. With a heartfelt commitment to revive & reinterpret the timeless art of Ikat, Vinita empowers regional artisans to create contemporary, elegant clothing and textiles that honor tradition while embracing modernity. Through her work, Vinita not only preserves a rich cultural heritage but also fosters sustainable craftsmanship, ensuring that age-old techniques continue to thrive in
today's world.